Fresh Arrivals in Glow Skincare: Serums That Hydrate, Smooth, and Brighten
Hydrating glow serums are having a moment—and with good reason. These newly launched formulas are packed with skin-quenching ingredients like hyaluronic acid, polyglutamic acid, and vitamin C to deliver visible brightness, long-lasting moisture, and a smooth, plump finish. Whether you're aiming for a dewy base or a bare-faced glass-skin glow, these three serums offer fresh approaches to daily hydration and radiance.
Saturday Skin – Yuzu Vitamin C + Water Blossom Serum
This serum from K-beauty-inspired brand Saturday Skin delivers a multitasking blend of antioxidants and hydration. Formulated with 3 types of Vitamin C—including 3-O-Ethyl Ascorbic Acid and Ascorbic Acid—this serum targets dullness while supporting collagen production. Yuzu pulp capsules melt on contact to release antioxidants, while Niacinamide helps brighten and refine texture. Hyaluronic Acid, Ceramide NP, and Cholesterol lock in moisture and strengthen the skin barrier. The light gel texture sinks in quickly for a hydrated, luminous finish.
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Drunk Elephant – Amino Rain™ Glasswater Serum
Known for its minimalist, fragrance-free formulations, Drunk Elephant’s new serum is designed to boost hydration and luminosity without irritation. It features a 1.0% fermented poly amino acid complex and 0.5% dipalmitoyl hydroxyproline to firm and soothe the skin. The brand’s proprietary Hiya Super Hydration Water Complex supports deep moisture retention, leaving skin visibly plumped and more elastic. The pH-balanced formula (5.5) is free from essential oils, silicones, and dyes, making it ideal for sensitive skin in need of glow and comfort.
Fenty Skin – Dew N Plump Hydrating Nectar Glow Serum
Fenty Skin brings a fresh, fruit-powered approach with this new glow serum. The formula includes the SuperQuench Juice Complex, a custom blend of Barbados Cherry, Kalahari Melon, and Starfruit juices that hydrate and revive the skin. Polyglutamic Acid, Hyaluronic Acid, and Panthenol provide long-lasting plumping hydration and strengthen the skin’s moisture barrier. Niacinamide helps even skin tone, while the lightweight, cushiony texture layers seamlessly under makeup.